In this article, I want to give you a simple way to build a product funnel outline for your information marketing business.
No matter what your niche is, the basic premise of a product funnel is that you start small and work your way up to larger priced information products. For instance, the start of the funnel might be a free giveaway in exchange for a name and email address. The next step might be an entry-level product for $27 which could be an overview of a particular topic, about 1 hour in length.
Then you might move to a $97 product which might be 3-6 hours of content diving deeper into your niche. clickfunnels coupon The next level might be a 10-15 hour product for $297 or perhaps a ‘home study course’ for $497. This level would be most of the information they need without your personal help. The final level would be to provide some sort of personal or group coaching for $3000 total or possibly a monthly retainer of $300 per month.
Now there are a million different ways you can put together a product funnel, but the premise is predominantly the same. The real trick is how to put together a product funnel that makes sense for your customers and makes you the most money. So here’s an example of how to create a product funnel outline quickly and efficiently.
First, write down the top 10 topics of your niche. For instance, if your niche is cell phones, I would write down topics such as smart phones, feature phones, prepaid phones, cell phone accessories, and so on. Then you take each topic and write down 10 ‘sub-topics’ related to the main topic. For instance, if the topic was smart phones, I would write down iphones, android phones, touch screen phones, keyboard phones and so on.
What you are doing is making a 10 x 10 matrix. A 10 x 10 matrix is where you write down 10 topics and then write down 10 sub topics for each main topic, giving you a total of 100 topics. Spend as much time as you need here because this is the basis of your entire product funnel. It doesn’t have to be 10 x 10, but shoot for that number.
Now take your matrix and start putting product ideas together. For the free gift and the entry level product, you probably will just teach the first 10 main topics, keeping the product at about 1 hour of instruction. The next level product might be 2-3 of the 10 topics with all of their subtopics, making the product about 3-6 hours long. Then the next level product will teach them all you know. The final product, which includes the coaching, is for the people who want ‘hand holding’ in their business.